This was my first time at this scale of a beauty convention, and let me tell you- when I say people pulled out all the stops, they SURE DID.
Although I don't think anyone pulled out the stops QUITE as much as our Fabulace booth- I mean, from the gorgeous costumes and gowns, to the silky-haired male scantily clad fitness models, to live performances from a new girl group called KoolChix. Here is a quick clip of one of their performances:
and of course, live hair demos of the product- a virtually invisible hair extension that is made with high-quality European virgin hair and even on a guy- I had a hard time finding it and detecting what was the real hair and what was fake! This hair is even super stylable- here is a quick snippet of the actual hair/fashion show portion:
Fabulace did a fantastic job of entertaining the crowds at the International Beauty Show, and of course there were LOTS of photo ops.
Christina did a great job of interviewing the models, product owners, and various attendees of the conference as well.
Check out my quick behind-the scenes of all the craziness going on here:
It was also really great to see lots of positive reactions on Twitter from beauty insiders such as The Salon Guy, the main media correspondent for the event, who does alot of celeb interviews and covers red carpet events- he loved our show! (And thanks for the follow and kind words!)
Overall, the event was a veritable smorgasbord for a beauty lovin' gal like me. It was a special treat to be able to attend because it is not actually open to the general public- only stylists and beauty insiders are allowed, so I feel like I'm cheating a little bit ;)
There were also some great master classes/workshops going on, and while grabbing some coffee I actually ran across Nick Arrojo- if you ever watch What Not to Wear on TLC- he is their resident hairstylist! So that was pretty neat to watch for sure.
And yes, of course I bought myself a few things as well, though it was extremely hard to resist the myriad of wonderful things that I ran across! You could seriously do some damage in this place. It's obvious alot of people come her specifically to spend money and get new products so for them it's great, but for me....well, let's just say I kept a close grip on my wallet.
In conclusion, we really drew in some large crowds with our Fabulace booth and stage and people really seemed to be enjoying themselves which is really what it's all about! It's great to be on board with a company that is able to have so much fun with an event like this. While some things were unconventional- they were DEFINITELY unforgettable. Which in the end is the whole point- you want salon owners and people to remember you and remember how good the product is! Which, like I said before- these invisible lace hair extensions are actually darn fabulous. Before the end of it all, who knows- I might be coming back with some fabul(ace) long locks of my own ;)
Stay tuned for Day 2! :) Also, if you want a more constant feed of the action, please check out the Fabulace Facebook Fan page here, their actual website here, and also check out my tumblr and twitter as well.
Ciao!
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